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Generation X is becoming presbyopic just in time to take advantage of many new advancements in multifocal contact lens technology.
In this InSight Studio interview from the AOA's 2018 annual meeting, we speak with Edward S. Bennett, O.D., M.S.Ed., Chair of the Contact Lens and Cornea Section Council of the American Optometric Association about the recent advances, and how to market these to your emerging presbyopes!
Next: Changes to the FTC's Contact Lens Rule (... and how docs can help stop illegal sales)