New Study by Acuvue Shows Clear Vision Helps Gen Z with Confidence, Comfort and Connection

[Gretchyn Bailey]

JACKSONVILLE, FL — February 24, 2025—Today, Acuvue shares findings from a new research survey (Ipsos) that shows how eye health and clear vision affects Gen Z’s self-image and their perception of others. With the debut of the Seen with Acuvue campaign, Acuvue encourages Gen Z to showcase their most authentic selves each day with the support and comfort of Acuvue contact lenses.

The survey, which sampled young Americans aged 18-28, found that 90% of respondents felt having the ability to see themselves and their peers more clearly significantly boosted their confidence. Although 6 in 10 American Gen Z surveyed require vision correction, only 15% have been fitted with contact lenses.

People interested in trying ACUVUE can visit acuvue.com to find an eye care professional and claim their free trial of Acuvue contact lenses.*

Other key highlights from the survey include:

• 83% of Gen Z say they more easily connect to people when they see them clearly.
• 82% of those who wear contact lenses say doing so makes them feel more confident.
• 89% of contact lens wearers state that comfort is the most important factor when choosing contact lenses.

“We know Gen Z embraces comfort, not just in the physical sense, but emotionally as well – the comfort of expression and living authentically,” said Chris Yarashas, Vice President, U.S. Marketing, Vision, Johnson & Johnson. “We launched the Seen with ACUVUE campaign to evolve how we think about comfort, and encourage Gen Z to express themselves, and feel comfortable not only in contact lenses, but in their own skin.^ We want the next generation to truly feel Seen with ACUVUE.”

Introducing the New #SeenWithACUVUE Campaign
The Seen with ACUVUE campaign seeks to help the next generation not only see themselves clearly, but to empower Gen Z to embrace seeing clearly and comfortably with ACUVUE contact lenses.^

To bring this to life, Acuvue has created a brand platform that includes digital video content across social platforms and partnered with an array of influencers to share how contact lenses help them in expressing their most authentic selves, clearly and confidently by using #SeenwithACUVUE.



*Free trial contact lenses available only from participating eye care professionals. Exam and fitting fees not included.
^Subjective Comfort Data has not been collected for the ACUVUE Abiliti Overnight.

 

[Scott Blahnik]

But Gretchen, couldn't the same be said of any generation? I know, you told those nice folks at the booth you'd throw them something.
We've got Mardi Gras going on, you'd have more fun here I'm sure.

 

[AdminWolf]

But Gretchen, couldn't the same be said of any generation? I know, you told those nice folks at the booth you'd throw them something.
We've got Mardi Gras going on, you'd have more fun here I'm sure.

Scott -- take a look at the breadcrumb above this thread, this area is for press releases. The companies routinely send out these missives, we're just reporting on them. Or at least posting the most 'major' or interesting of them -- if Gretchyn posted every one that was sent to her, we'd be buried in PR copy!

Like everyone else, I take these PR pieces with multiple grains of salt.

The survey is interesting to me in that its results tell me that GenZ is like other generations before them -- people wear CLs for cosmetic purposes, and they demand that they don't hurt. Not much has changed on that front