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PINELLAS PARK, Fla., July 18, 2024 – Transitions Optical has launched an updated version of the Transitions® Certification Program online training resource. The new program includes updated content and access to new offerings from Transitions, including a new course on Transitions® GEN S™ lenses.
Eyecare professionals can become a Transitions® Expert by completing the online training and assessment, recognizing that they are expertly versed in light management, talking to patients to identify their light management needs, and recommending smart light control options from the full Transitions® lens portfolio – including the new product Transitions GEN S. Transitions® Experts will be eligible to receive a Transitions GEN S eight-lens demo box and UV lamp* to better showcase Transitions lens technology and style, and a certificate recognizing their Transitions® Expert status. Also, when one member of an independent eyecare practice becomes a Transitions® Expert, they will also be recognized as a Transitions® Certified Provider** with a special badge on the Transitions.com store locator.
“Every year, we make a large investment in advertising to support Transitions brand awareness and drive traffic to our eyecare professional locator,” said Rose Harris, senior director, North America Marketing, Transitions Optical. “Driving to certified providers ensures consumers will have the best experience with purchasing Transitions lenses.”
The online training series consists of five interactive training modules that participants can complete at their own pace, including Light & Vision: The Need for Visual Synergy, Transitions GEN S: The New Standard, Transitions® XTRActive® new generation, Transitions® XTRActive® Polarized™ and Specialists in Action.
Eyecare professionals and practices interested in the new Transitions® Certification Program can earn their certification at TransitionsPRO.com/Education.
About the Transitions® Brand
Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.
* Transitions GEN S 8-lens demo box and UV lamp will be shipped to U.S. participants when they become available. Limited to one demo box / UV lamp per practice. While supplies last.
** Independent eyecare practices only. Practices must carry all products and colors to be eligible.
Eyecare professionals can become a Transitions® Expert by completing the online training and assessment, recognizing that they are expertly versed in light management, talking to patients to identify their light management needs, and recommending smart light control options from the full Transitions® lens portfolio – including the new product Transitions GEN S. Transitions® Experts will be eligible to receive a Transitions GEN S eight-lens demo box and UV lamp* to better showcase Transitions lens technology and style, and a certificate recognizing their Transitions® Expert status. Also, when one member of an independent eyecare practice becomes a Transitions® Expert, they will also be recognized as a Transitions® Certified Provider** with a special badge on the Transitions.com store locator.
“Every year, we make a large investment in advertising to support Transitions brand awareness and drive traffic to our eyecare professional locator,” said Rose Harris, senior director, North America Marketing, Transitions Optical. “Driving to certified providers ensures consumers will have the best experience with purchasing Transitions lenses.”
The online training series consists of five interactive training modules that participants can complete at their own pace, including Light & Vision: The Need for Visual Synergy, Transitions GEN S: The New Standard, Transitions® XTRActive® new generation, Transitions® XTRActive® Polarized™ and Specialists in Action.
Eyecare professionals and practices interested in the new Transitions® Certification Program can earn their certification at TransitionsPRO.com/Education.
About the Transitions® Brand
Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.
* Transitions GEN S 8-lens demo box and UV lamp will be shipped to U.S. participants when they become available. Limited to one demo box / UV lamp per practice. While supplies last.
** Independent eyecare practices only. Practices must carry all products and colors to be eligible.
