1-800 Contacts Announces The Framery at 1-800 Contacts, A New Online Retailer For Affordable, High-Quality Eyewear

Gretchyn Bailey

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DRAPER, Utah, March 19, 2025 /PRNewswire/ -- 1-800 Contacts today introduces The Framery at 1-800 Contacts, a new online destination for high-quality frames and lenses designed to simplify and personalize the eyewear shopping experience. The brand is reimagining how consumers shop for glasses with innovative and thoughtful features, including seamless prescription integration, virtual try-ons, and a complimentary in-home try-on program. The Framery makes it easier than ever for customers to find and love their perfect pair of eyewear by combining the affordability and unparalleled customer service that 1-800 Contacts has delivered for over 30 years in the vision space.

"The Framery introduces a convenient way for current and new customers to shop for eyewear from the comfort of their own homes," said Phil Bienert, President of 1-800 Contacts. "We are bringing the already-established level of trusted service, convenience and personalized care from 1-800 Contacts into a new category of vision care. Our hope is that The Framery further simplifies the eyewear shopping experience and ultimately gives everyone access to premium frames without the designer markup."

By partnering directly with manufacturers and designers, The Framery delivers the best value in quality eyewear, offering hundreds of premium frames without a designer markup. Every frame includes high-quality polycarbonate lenses, with options for progressive, blue light, and sun lenses. These options are all available as part of complete prescription eyewear starting at just $79.

Customers can check out frames using the virtual try-on tool to ensure satisfaction and utilize ExpressExam by 1-800 Contacts to renew prescriptions online. As an added layer of convenience, the complimentary in-home try-on program allows the ability to choose up to four frames to test out at home, with the option to return hassle-free with a prepaid shipping label. Current 1-800 Contacts customers can access eyewear prescriptions through existing accounts with a seamless login and, in many cases, have the ability to use their stored prescriptions to purchase glasses. Additionally, The Framery offers free shipping, exchanges, and returns for 60 days, making finding the perfect pair of eyewear easy.

1-800 Contacts has challenged the status quo to champion customer choice for 30 years and now brings that same disruptive, customer-first approach to eyewear with The Framery. From launching one of the first online contact lens stores to breaking barriers in eyewear shopping, 1-800 Contacts has continued to focus on delivering convenience and value.

For additional information about The Framery, please visit theframery.com or find us on Instagram at @theframeryeyewear.
 
"The Framery" LOLZ.
 
"The Framery" LOLZ.

It's gonna look like this:

1742493949489.png
 
Good ole AOA in action. Protecting the profession. Dues money well spent. lol
The power of a large mailing list of contact lens users who require an adjunct care of glasses cannot be underestimated.

If you were a decision maker at the AOA charged with protecting the profession from 1 800 contacts, what would you do?

Criticism on ODwire.org easy. Solutions...not so much. :rolleyes:
 
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"I can't see out of this glasses I got from 1-800?" "My 1-800 glasses keep slipping down". "These 1-800 frames hurt my ears"
"I am going to look at frames here but then order through the Framery"

What is your plan for the above scenarios? You cannot do it all for free... What is a reasonable charge to adjust a 1-800 frame? Trouble shoot 1-800 lens problems?" How will you prevent frame shopping?
 
"I can't see out of this glasses I got from 1-800?" "My 1-800 glasses keep slipping down". "These 1-800 frames hurt my ears"
"I am going to look at frames here but then order through the Framery"

What is your plan for the above scenarios? You cannot do it all for free... What is a reasonable charge to adjust a 1-800 frame? Trouble shoot 1-800 lens problems?" How will you prevent frame shopping?
For above scenarios ....... Won't adjust or trouble shoot.
 
"I can't see out of this glasses I got from 1-800?" "My 1-800 glasses keep slipping down". "These 1-800 frames hurt my ears"
"I am going to look at frames here but then order through the Framery"

What is your plan for the above scenarios? You cannot do it all for free... What is a reasonable charge to adjust a 1-800 frame? Trouble shoot 1-800 lens problems?" How will you prevent frame shopping?
Same as it ever was, Brent.

1. Put them in the phoroptor to see if the Rx works. No charge.
2. "We don't troubleshoot other optical's glasses. Talk to them." Not for ANY PRICE.
3. Nobody is stupid enough to showroom us. And what's more, nobody gets to shop and take frame information out. Our price tags cover the temples that have the numbers on them. No photography of the frames allowed (unless you're wearing them). (See my internet reviews for proof that I enforce this.)
4. We don't adjust outside glasses. Maybe if they are used for new lenses, we will, because that's necessary for good optics. A waiver has to be signed for us to use your old frame. But no, we are not a "walk in with your glasses and we'll adjust them for free" place. Go to WalMart. I hear they do that stuff.

We are NOT an optical, even. We don't want your outside prescriptions, either (especially if you have some dumb VCP) (especially if it's from ophthalmology).

We are an EYE DOCTOR'S OFFICE.
 
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I just checked out Framery. It's the Warby Parker model just 1800 style. No name brand frame lines that I could see. Frame sizes are small, medium and large...
 
Same as it ever was, Brent.

3. Nobody is stupid enough to showroom us. And what's more, nobody gets to shop and take frame information out. Our price tags cover the temples that have the numbers on them. No photography of the frames allowed (unless you're wearing them). (See my internet reviews for proof that I enforce this.)
That guy gave another practice in your town a bad review too. lolololol
 
The power of a large main list of contact lens users who require an adjunct care of glasses cannot be underestimated.

If you were a decision maker at the AOA charged with protecting the profession from 1 800 contacts, what would you do?

Criticism on ODwire.org easy. Solutions...not so much. :rolleyes:
Aren't there already rules, regulations, and laws in place? As Uber discovered, not enforced and if they ever are, fines are minimal and not prohibitive.
 
Oh, I'm shaking in my boots.
Maybe one idea is to write more scripts that have an eighth of a Diopter in the sphere power and see how that goes for those on-line bozos