How Tariffs May Affect Eye Care

How Tariffs May Affect Eye Care
By Gretchyn M. Bailey, NCLC, FAAO


With the recent change in US leadership, tariffs have become part of day-to-day conversation. A tariff is a tax placed on goods entering or leaving a country by that country’s government.

For many, tariffs belong in macro economic discussions. However, tariffs have the potential to do more than affect multinational companies—effects from tariffs are likely to affect small independent businesses and ordinary people, such as optometrists and their patients.

At Vision Expo East in Orlando last week, in coordination with The Vision Council, attorney F.D. “Rick” Van Arnam, Jr., a partner at Barnes, Richardson & Colburn in New York, discussed how tariffs may affect eye care and outlined how today’s looming tariffs first became part of the landscape.

Tariff origins
In 2018, the Office of the United States Trade Representative opened a Section 301 investigation on intellectual property misappropriation by China that officials believe were adverse to US interests. Specifically, American companies were required to release proprietary technology to Chinese business partners as a prerequisite to the US company manufacturing or distributing in China.

Under Section 301 of the law, the federal government is able to take remedial steps to correct such bad actions. Therefore, a 25% tariff was assessed on merchandise made in China. At the time, the tariff was limited to products negatively affected by the Chinese bad actions, such as machinery. However, many more products were added to the tariff list.

China retaliated by enacting its own 25% tariff on US agriculture, of which China was a big consumer. China also identified other products that were subject to additional tariffs.

In return, the US created an additional tariff of 7.5% on a broader list of products—on top of the already established 2.5% duty on many imported items. That additional tariff increased duty on Chinese goods to 10%.

Note that a Court of Appeals case is challenging Section 301 tariffs. The case will likely be decided in the next few months, and the decision is likely to be appealed to the Supreme Court.

Eye care involvement
Eye care was affected by the additional tariffs by the involvement of things like spectacle lenses, plano sunglasses, over-the-counter (OTC) readers, low vision equipment, and lens finishing equipment.

However, companies were able to petition for relief—or exclusion—from Section 301 tariffs. If one company was granted exclusion, all other companies with similar products were also granted exclusion. For about a year, exclusions were issued for spectacle frames and reading glasses. Those exclusions ended in 2020, and attempts to renew them were not successful.

In February 2025, an additional 10% duty was announced for any Chinese origin product.

Says Van Arnam: “That 10% the eyewear company is paying to import those plastic spectacle frames from China just jumped to 20%. The same frame, if you bought it today from say Vietnam, would be a 2.5% duty; it is now 20% if it's coming from China. China is the biggest by far producer of of optical products, particularly frames.”

Mexico and Canada tariffs
Also in February 2025, a 25% tariff was announced for products coming from Mexico and Canada. This tariff was framed as action taken against the countries for allowing fentanyl and illegal immigrants into the US.

Says Van Arnam: “This was a huge deal because Mexico and Canada are two of our largest trading partners. “They are are border allies and historically have had good relations with the United States. “We have free trade agreements with both of them, which allow the vast majority of products that are made in Canada and Mexico to come into the United States free of duty and for products that are made in the United States to go into Canada and Mexico free of duty.”

Due to both Canada and Mexico making overtures to remedy the problems identified by the US, tariff enforcement was paused for 30 days. That 30-day period expires on March 4.

“Some companies in the eyecare industry who weren’t affected by the China trade were panicking because they would now be impacted by Canadian or Mexican trade,” says Van Arnam. “There is a lot of cross-border trade. You might have a lens processing facility on the Mexican side of the border with lenses sent over for processing and brought back into the United States for distribution.”

He wonders how the US will measure success for the remedies proposed by both countries.

“What metric do you use to measure fewer immigrants coming in or less fentanyl coming across the border?” he says.

Aluminum and steel
Within the past two weeks, a 25% tariff on raw aluminum and steel (and their derivative products) was announced. Most manufacturers in the eyecare space use both metals in their production, from frames to equipment.

Says Van Arnam: “These costs will ripple through the supply chain because I don’t believe any company will be big enough to absorb the cost and say it’s all on us.”

The additional duty will eventually end up in the cost of goods everywhere, including eye care. Van Arnam foresees challenges in the future because costs may not necessarily be passed onto patients or consumers due to negotiated contracts.

“Patients may have insurance which is paying only X amount,” he says. “Or maybe you’re selling frames to Veterans Affairs which won’t allow you to increase your price. There won't be a direct line from the 25% paid on the raw material to the finished value of the of the eyewear. Some of it will be absorbed, but at some point, you're going to see price hikes and hear people talking about how these tariffs will be inflationary.”

Tariffs on aluminum and steel were enacted prior to 2020; however, exclusions and agreements with other countries largely mitigated the effects. Those terms expire on March 12.

Reciprocal tariffs
The federal government is looking into imposing a tariff on all imported products, regardless of origin, to match the originating countries’ tariffs.

“There is a perceived injustice that the United States has tariffs that are historically lower than those of other countries while other countries have tariffs that are historically higher,” Van Arnam says. “The federal government is looking at what we charge for an item vs what country X charges for that item. If we are charging 2.5% for a pair of spectacle frames, and hypothetically, India is charging 10%, there is a 7.5% gap. Under the reciprocal theory, you would pay an extra 7.5% duty to import spectacle frames of Indian origin into the United States so the tariff amounts would match.”

Addressing reciprocal tariffs would likely create logistical challenges for smaller companies without the resources to quickly pivot.

Federal agencies involved with international trade are required to report by April 1 where reciprocal duties might apply. For example, will the duty apply to specific countries or specific products?

Upcoming tariff deadlines
• March 4: The 30-day pause on Mexican and Canadian tariffs expires. A 25% tariff may go into effect.
• March 12: Previous exclusions and agreements about raw aluminum and steel expire. A 25% tariff may go into effect.
• April 1: Reports due to identify where reciprocal tariffs might be applied.
 
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Several years ago, during the latter part of George W. Bush's tenure, we tried to bring in a "made in America" frame line because of the 'war on terror' everyone was waving flags and patriotism was high.

Couldn't get anyone to touch them. Too expensive was the universal complaint.
 
How do you guys handle the butcher's order? Our first time yielded some decent amount of steaks, some stir fry, and beef stew, and a truck load of ground beef. Next order I'd like to decrease the amount of ground beef for something else.
when ive ordered 1/2 or 1/3 cow, I've always been asked how I want the cuts. but its been a few years. last time my freezer got unplugged and didnt realize it..............
 
How do you guys handle the butcher's order? Our first time yielded some decent amount of steaks, some stir fry, and beef stew, and a truck load of ground beef. Next order I'd like to decrease the amount of ground beef for something else.
A little trial & error. Everyone has their preference for steak thickness, % fat in the burgers, etc.
There are a few items I know I don't want (heart, tongue, etc.), but know there are people out there that love so I just tell the butcher to give them to someone he knows will use them.

Too much burger? Go heavier on the roasts next time.

I like my steaks thicker & packaged by 2's instead of 4's or individual.
I have a lot of 1/3 lb patties made since those are so easy to give away to friends/family.

A good butcher will know what questions to ask.
 
A little trial & error. Everyone has their preference for steak thickness, % fat in the burgers, etc.
There are a few items I know I don't want (heart, tongue, etc.), but know there are people out there that love so I just tell the butcher to give them to someone he knows will use them.

Too much burger? Go heavier on the roasts next time.

I like my steaks thicker & packaged by 2's instead of 4's or individual.
I have a lot of 1/3 lb patties made since those are so easy to give away to friends/family.

A good butcher will know what questions to ask.
Thanks, I don't think we did much if any on the roasts. I think that was our problem.
 
Several years ago, during the latter part of George W. Bush's tenure, we tried to bring in a "made in America" frame line because of the 'war on terror' everyone was waving flags and patriotism was high.

Couldn't get anyone to touch them. Too expensive was the universal complaint.
Given that you set the pricing, that sounds more like a profit margin issue than an American frame issue. Maybe our part is to be willing to cut our margins a little to be able to keep American companies afloat?
 
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Thanks, I don't think we did much if any on the roasts. I think that was our problem.
You just really need to sit down and think about what you want to eat. For my family, it’s all steaks, brisket, beef ribs and hamburger. Hamburger can be used in everything (hamburgers, tacos, spaghetti sauce…just a hundred easy things), so we use a lot of it.

For my brother in law, they’re all about the roasts and stews, so he gets some hamburger and the rest is steaks, roasts and stew meat.

The nice thing about something like this is that they’ll tailor it to what your family likes.
 
You just really need to sit down and think about what you want to eat. For my family, it’s all steaks, brisket, beef ribs and hamburger. Hamburger can be used in everything (hamburgers, tacos, spaghetti sauce…just a hundred easy things), so we use a lot of it.

For my brother in law, they’re all about the roasts and stews, so he gets some hamburger and the rest is steaks, roasts and stew meat.

The nice thing about something like this is that they’ll tailor it to what your family likes.
The stews are much more in line with my wife's cultural cooking habits. It was just the first time through was a little confusing, so we ended up with more hamburger than I thought, but we just ended up eating more spaghetti bolognese and Swedish meatballs than we typicall do.
 
Given that you set the pricing, that sounds more like a profit margin issue than an American frame issue. Maybe our part is to be willing to cut our margins a little to be able to keep American

Markup was the same as every other frame we had. Even if we marked up 50% less than we normally would have, still probably would have not moved the needle. This was unfortunately also at the start of the real estate crash and people were starting to pinch every penny they could.

Might have been just bad timing. I wouldn’t be against trying it again.
 
This in from Essilor today, I see that there's no change in Vision Plan jobs


EL Logo 2
Dear Valued Partner,

In a world of change and uncertainty, we strive to be a partner that prioritizes the things that matter most to our customers: trust, transparency, quality and service. As the global trade environment weighs heavily on your minds, you can be certain that we are working hard to navigate these changes so they have as little impact on you as possible.

Leaning into our strong U.S. footprint and global supply chain, which gives us an unmatched flexibility, we have activated several initiatives to offset the impact of tariff-related costs. While we managed to absorb the vast majority of these costs, it is still necessary for us to implement some minimal changes: Effective May 19, 2025, we will add a $3.48 surcharge to each pair of private pay lenses, and a 6% price increase on stock lenses. The surcharge will appear as a separate line item on the invoice labeled "Tariff Surcharge” to allow for transparency.

This is not a decision we took lightly. Because we remain optimistic about the long-term environment, we designed the changes to be flexible. As tariff conditions evolve, we will be able to adjust quickly. We will continue to manage expenses internally, always prioritizing our commitment to service and quality. At the same time, we continue to invest in the kind of innovation that creates new opportunities and cultivates resilience for the industry in times like these.

Your continued trust means everything to us, and we remain committed to delivering value, reliability, and support during this difficult period. If you have any questions, your account executive is always available to support you.

Thank you for your understanding and continued partnership.

Warm regards,

Jessica Kozak
SVP, US Independent Eyecare Sales and Business Development
 
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April 25, 2025
From Luxottica




Dear Valued Partner,



We deeply appreciate your ongoing partnership and shared commitment to delivering exceptional eyecare products and services. Your dedication drives us to uphold superior standards, ensuring patients and consumers receive products they trust.



Despite economic challenges like inflation, rising manufacturing costs and other global factors, we remain focused on innovation—investing heavily in design, engineering, and supply chain advancements, allowing us to bring you cutting-edge solutions and maintain our focus on excellence.



While we will absorb most of the impact from these economic factors internally thanks to our global footprint, we have decided to implement a necessary price increase across our frame brands, effective May 5, 2025. Any order placed on or after this date will be subject to the updated price list, which your account manager or sales representative will share with you.



The price change will reflect a +6% increase across our frames portfolio, including accessories, spare parts and our branded authentic lenses. Additionally, there is currently no price increase for Ray-Ban Meta.



Additionally, these adjustments will affect brands under our Minimum Advertised Price (MAP) policy, with the Standard MAP price list available within the coming days on my.essilorluxottica.com.



We remain committed to supporting the success of your business and driving heightened consumer demand for our brands. By investing in awareness-building initiatives, we aim to strengthen the connection between your consumers and their favorite brands.



Thank you once again for your invaluable partnership and trust in us. Please do not hesitate to reach out to our teams should you have any questions.





Kind Regards,

EssilorLuxottica Professional Solutions NA
 
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