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PINELLAS PARK, Fla., Apr. 7, 2025 – Transitions Optical is revolutionizing the lens selection process with the launch of Transitions Color Match, an interactive tool designed to help patients seamlessly visualize Transitions lens colors with frames in real time.
This innovative tool combines physical eyewear shopping and a digital experience, allowing patients to instantly explore how Transitions lenses look in their selected frames using their smartphone.
How it works:
Transitions Color Match™ enhances the eyewear shopping experience by making the lens selection process fun, fast, and effective. It creates an engaging and interactive experience for patients, streamlines recommendations for eyecare professionals, and increases patient confidence and satisfaction by ensuring they make informed purchasing decisions.
“Sometimes patients struggle to visualize how Transitions lenses will look in their frames when purchasing eyewear,” said Chris Bell, global brand activation manager ecommerce and digital, Transitions. “Transitions Color Match removes that uncertainty by allowing patients to see the Transitions lens color options in the actual frames that their eyecare practice offers. This personalized pairing experience helps bring clarity and confidence to their shopping experience.”
Eyecare professionals can now integrate Transitions Color Match into their in-store by displaying the QR code at the frame board or dispensing table.
About Transitions Brand
Transitions, part of EssilorLuxottica group, has been pioneering light modulation for more than 30 years. With over 1,400 patents and patent applications, today it is the leading brand of the dynamic lenses category recommended by eyecare professionals worldwide and worn by more than 60 million people. Transitions® features a full portfolio of light-responsive lenses that seamlessly adapt to changing light situations, from clear indoor to dark outdoors.
This innovative tool combines physical eyewear shopping and a digital experience, allowing patients to instantly explore how Transitions lenses look in their selected frames using their smartphone.
How it works:
- Scan – The process starts with a QR code, strategically positioned on both the frame wall and the dispensing table for easy access. Patients scan the code with their smartphone to launch the tool. The Color Match Training Kit featuring a training video and FAQs can be downloaded online at TransitionsPRO.com and an In-Store Visibility Kit featuring a QR code will be available to order at In-office Marketing Materials soon.
- Try – Using the tool, patients can take a photo of themselves wearing their desired frames in-store and explore how they look paired with all eight Transitions lens colors. The tool also allows patients to see how the lenses will look in their frames at every stage of activation, from clear indoors to dark outdoors, and compare different lens colors side by side to determine their ideal match.
- Share – Once they’ve found their perfect pairing, patients can save a photo or share it with others via messaging apps and social media.
Transitions Color Match™ enhances the eyewear shopping experience by making the lens selection process fun, fast, and effective. It creates an engaging and interactive experience for patients, streamlines recommendations for eyecare professionals, and increases patient confidence and satisfaction by ensuring they make informed purchasing decisions.
“Sometimes patients struggle to visualize how Transitions lenses will look in their frames when purchasing eyewear,” said Chris Bell, global brand activation manager ecommerce and digital, Transitions. “Transitions Color Match removes that uncertainty by allowing patients to see the Transitions lens color options in the actual frames that their eyecare practice offers. This personalized pairing experience helps bring clarity and confidence to their shopping experience.”
Eyecare professionals can now integrate Transitions Color Match into their in-store by displaying the QR code at the frame board or dispensing table.
About Transitions Brand
Transitions, part of EssilorLuxottica group, has been pioneering light modulation for more than 30 years. With over 1,400 patents and patent applications, today it is the leading brand of the dynamic lenses category recommended by eyecare professionals worldwide and worn by more than 60 million people. Transitions® features a full portfolio of light-responsive lenses that seamlessly adapt to changing light situations, from clear indoor to dark outdoors.
